Rana and Suresh Babu believed that C/O Kancharapalem requires a lot of mouth publicity than the traditional media publicity. Since summer, they have been organising special screenings for celebs and movie buffs. The Daggubati father-son duo’s smart strategy paid off well and stars like Rajamouli, Sukumar and Nani heaped praises on the movie.
Interestingly, Rana is only spending Rs 20 lakhs to promote C/O Kancharapalem. He is eyeing at least Rs 4 crore profit from satellite rights and digital streaming rights either to Amazon Prime or Netflix, apart from the theatrical revenues. C/O Kancharapalem releases on September 7 and the film’s success and its promotional model will surely give hope to more discerning filmmakers who aspire to try something new.